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About 

 

Victoria Bliss is a Melbourne based design label that produces quality, minimalistic, neutral designs with classic fits and modern silhouettes.

 

Victoria was born in Sydney, Australia. Part of her upbringing was spent in Europe, coastal West Australia and rural Tasmania. Through her travels, Victoria has gained a unique insight into the geographical points of difference between Australian and European lifestyles. Victoria’s work explores the innovations that come about through the opposition and bricolage of these existing fashion cultures, drawing strongly upon her mother’s European influence for its elegance and classic simplicity whilst endeavouring to create original Australian pieces by celebrating its diverse landscapes. 

 

It is this insight and dedication to innovative design that Victoria brings to her eponymous label, Victoria Bliss. Combining high-end design and construction with an ethos of sustainability and ethical production, Victoria Bliss aims to empower women through their clothing. Victoria Bliss designs for women who are free spirited yet driven, intellectual yet strong. The label does not patronise or dictate the style of the wearer, but rather aims to refine and compliment their wardrobe. For these women, Victoria Bliss garments are not just a quick fix but an investment in luxury. 

 

Victoria Bliss strives to produce opulent garments that challenge the notion of time, and are lifelong assets for their wearers. Focussing specifically on form and function, Victoria Bliss garments are an exploration of structure and free form in relation to the body. Through the use of tailoring and drape, there is a focus on how the garment fits, sits and is anchored to the body. 

All Enquiries 

vblissdesigns@gmail.com

 

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